Challenge
A large agricultural company producing various types and grades of dates wanted to expand globally without compromising its existing brand equity.

Goal
To reposition the brand for global appeal, emphasizing premium, sustainable produce while creating a sub-brand system that effectively targets different market segments.

Result
Project Outcomes (Direct Deliverables):
Developed a refined brand strategy and positioning
Created a unified visual identity system
Designed and launched sub-brands targeting distinct customer segments
Built a modern, visually compelling website aligned with the new brand direction
Business Impact (Results Driven by the Project):
Increased online sales performance
Significant growth in brand awareness
Achieved global sales targets
Strengthened market perception as a premium, sustainable agricultural brand